Information or content based marketing has always been a dependable internet marketing tool for sellers around the world. A lot of people doing business online prefer to use it in their traffic generation campaign because it's one of the most effective ways to target specific group of people or qualified prospects. With the advent and with the increasing popularity of social media marketing, your information marketing campaign can now be made more powerful.
Since the Google Panda update, more and more article directories lost their amazing page ranking leaving only few reputable sites in the World Wide Web. This could be a bad news for people who rely heavily on article marketing as this would mean less exposure for their articles. But there's no need to fret; with Facebook, Twitter, and other social media networks, you now have more channels to use when distributing information in the online arena.
You'll be happy to know that Google and other search engines pay close attention to articles and other content that are making headlines on social media networks. So, if your topics are "trending" on these portals and if your articles/blog posts were often used by people on these sites as resource materials, you can be assured that you'll be noticed by search engines.
Below are some tips and techniques on how you can make information and social media marketing combo work for you:
1. Quality and not quantity. Gone are the days when you can run away with mediocre content. With Google's panda update, there's no way to top the rating game than giving out high quality content to your potential clients. This means giving these people useful, unique information that they will not be able to find on other blogs or website.
2. Great topics. If you want to be part of "what's trending on Twitter and Facebook", you have to talk about something that is pretty explosive; something that will really generate attention. Most of the time, online users will be drawn to what you've written if you're revealing secrets that they'll find useful or if you're giving them how-to guides and information that they'll usually have to pay for.
3. Patience. It's important that you have a truck load of patience when doing information marketing using social networking sites. You can't just post your articles on the walls of your prospects and expect them to give you the kind of response that you're looking for. You need to find ways on how you can pique their curiosity or how you can get them to talk about your topics.
4. Do not advertise too soon. The key to getting what you want here is to earn the trust of your prospects before you tell them that you want to sell them something. Provide answers to their questions or help them solve their problems first. Through this, you'll make a lasting mark on their minds. Strive to earn their trust and then later on, subtly introduce your info products and communicate your unique selling preposition - Believe me; that's the only way to make a sale in the online arena.
By Sean R Mize
Since the Google Panda update, more and more article directories lost their amazing page ranking leaving only few reputable sites in the World Wide Web. This could be a bad news for people who rely heavily on article marketing as this would mean less exposure for their articles. But there's no need to fret; with Facebook, Twitter, and other social media networks, you now have more channels to use when distributing information in the online arena.
You'll be happy to know that Google and other search engines pay close attention to articles and other content that are making headlines on social media networks. So, if your topics are "trending" on these portals and if your articles/blog posts were often used by people on these sites as resource materials, you can be assured that you'll be noticed by search engines.
Below are some tips and techniques on how you can make information and social media marketing combo work for you:
1. Quality and not quantity. Gone are the days when you can run away with mediocre content. With Google's panda update, there's no way to top the rating game than giving out high quality content to your potential clients. This means giving these people useful, unique information that they will not be able to find on other blogs or website.
2. Great topics. If you want to be part of "what's trending on Twitter and Facebook", you have to talk about something that is pretty explosive; something that will really generate attention. Most of the time, online users will be drawn to what you've written if you're revealing secrets that they'll find useful or if you're giving them how-to guides and information that they'll usually have to pay for.
3. Patience. It's important that you have a truck load of patience when doing information marketing using social networking sites. You can't just post your articles on the walls of your prospects and expect them to give you the kind of response that you're looking for. You need to find ways on how you can pique their curiosity or how you can get them to talk about your topics.
4. Do not advertise too soon. The key to getting what you want here is to earn the trust of your prospects before you tell them that you want to sell them something. Provide answers to their questions or help them solve their problems first. Through this, you'll make a lasting mark on their minds. Strive to earn their trust and then later on, subtly introduce your info products and communicate your unique selling preposition - Believe me; that's the only way to make a sale in the online arena.
By Sean R Mize
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