Saturday 15 December 2012

Social Media Marketing - Free Internet Marketing For Home Based Business

Are you looking for free Internet marketing for your business? If so, by reading this article you'll learn how social media marketing is the solution for you. Social media marketing is a method of free Internet marketing; the only cost is some time learning the how-to's of it all. Not only does this marketing method offer a dirt cheap way to market your business, it solves a host of other problems for the home based business owner, such as finding and connecting with a target market, overcoming social isolation, and finding networking opportunities. So begin saving your pennies by reading here.Building a home based business without much cash is a challenge. It's hard to find customers when you can't pay for the traditional splashy advertising. Heck, paying for a simple yellow page ad when there are now twenty different yellow page books is a financial impossibility! You know there has to be a way to keep your business afloat without breaking the bank, and you have heard a little about free Internet marketing for your business.

Social media marketing offers a budget friendly solution for your business. Bottom line: it is a dirt cheap way to find customers and entice them to visit your online business centers (i.e., website, blog, or contact page). Social media is the network of sites like YouTube, Facebook, Squidoo, Twitter et al where lots of people are joining up to socialize and find good information.

Friday 30 November 2012

I Have 50 Ways To Improve Your Video Business

  1. Study the sales and marketing of successful companies. Production Companies are an obvious place to start. Less obvious are some of the large duplication companies. Many of them are experts at selling businesses on the benefits of video. Don’t steal anyone’s copy. Instead, develop your own sense of what makes compelling copy. Start by keeping a “swipe file” of outstanding sales letters and marketing materials you find. The one thing they will have in common is that they are aimed at solving a client’s problem.
  2. It costs five times as much to land a new client as it does to resell an existing client. Keep in regular touch with every past client you’ve ever had. Send them birthday and holiday cards. Even the bad ones will often surprise you and reward you with referrals and more work. The list of your existing clients is the most valuable asset of your business.
  3. When you sell production services, always sell duplication services, standards conversions and other add-ons. Dupe jobs, for instance, will continue earning profits for years after the production. You can farm out the duplication to one of the larger duplication companies and still make a good profit just for making a couple of phone calls.
  4. When selling video services, you’ll find a lot of “tire kickers” who may honestly want a video for their business or agency, but who will never pay a fair price for it. These people are stealing your time and that’s just like reaching into your wallet and taking your money and credit cards. Move on to prospects who are ready and able to buy from you.
  5. One of the most common mistakes made by businesses and sales people is that they talk too much about themselves and their business. The focus of all marketing and sales efforts must be on what the client wants. In a sales meeting, ask leading questions about the challenges of their business or non-profit and then listen carefully to their answers. Asking the right questions will give you all the ammunition you need to write the winning proposal.
  6. An investment in marketing and selling your video services can be more profitable than investing heavily in equipment. Many producers have built successful businesses with only a phone, computer and some business stationery. They rent or subcontract everything else.
  7. Use government-produced public domain footage like NASA shots, lightning, health care and thousands of other subject to give your productions extra value. For the cost of a copy, you can purchase some stunning footage to stretch a small budget into an impressive production.
  8. If your home office meets certain requirements, you may qualify to deduct a percentage of your home expenses including: interest paid on a mortgage, electricity, telephone, garbage pickup, possibly even cable TV. Work with a good accountant to set your home business up the right way. You’ll be entitled to thousands of dollars of legal tax deductions.
  9. Free publicity is more effective than paid advertising so start a regular campaign of writing news releases to area newspapers and business publications. Call first and determine who should receive your news release. Always send a cover letter addressed to the right individual, and proofread your materials again and again until they’re letter perfect. Use the proper press release format with a powerful headline.

Monday 26 November 2012

The Top Social Media Marketing Techniques

You should utilize social networks to get visitors to your web site and bring in a lot more revenue. Check out this report to find out a number of tips with regards to social media marketing.

Build good quality profiles on different social networks. You'll want to prepare thorough descriptions of your respective goods and services as well as share diverse content material, which includes photos, video clips or video games. Make use of your logo and colorations reminiscent of your primary internet site for your layout. Be sure to add your own contact info and links to your site; these links really should be visible. Keep an eye on the number of website visitors you will get as a result of these links and do not hesitate to up-date them with hyperlinks to your latest discounts.

Post up-dates more than once per week. You might present links for the newest content articles on your own internet site or publish brief promotional messages relating to your special discounts. Posting pictures as well as videos is an excellent way of getting your current viewer's attention. Submit different versions while keeping an eye on which ones are the most clicked on and also shared to have a better concept of exactly what the viewers has an interest in. Prepare the up-dates before hand; you may need to post brand new written content two to three times every week at a time when people will tend to be on-line.

Persuade folks to have interaction with you. You can ask your audience to talk about their particular experience or ideas with you. It is wise to always be very considerate as well as professional dealing with your visitors, but social networking sites allow you to get to know men and women personally. This is an excellent opportunity to acquire a better understanding of exactly who your clients are generally and which issues they need to contend with. It is best to keep an eye on just what your friends happen to be sharing and even reward the customers that communicate with you. As an illustration, you could prepare a photo contest and ask individuals to present their own personal photographs of them with your merchandise.

Tell people you have company accounts for social networking sites. Bring it up when you meet with consumers as well as put hyperlinks onto your site. It's also possible to put hyperlinks in the signature of your e-mail. Persuade folks to go to your profiles and stay in touch with you by referring to limited offers and also

Social Media Marketing - 18 Year Old Drop Out Finds a Social Media Marketing Secret to Instant Cash

Social Media Marketing can be long, hard, and tedious. But I recently discovered exciting information that allowed me to drive over 105 targeted prospects to my business with less than 3 clicks of a button!

1. Social Networking about Socializing not Selling - If you are trying to run a "campaign" on your social media site, you are in for a rude awakening. Social media marketing has pros and cons. The pro is, you have an opportunity to build a connection with your prospects and socialize with them on a regular basis. The con is, this can sometimes take weeks before you actually see a result. Social media marketing most time requires patience.

2. Social Networking happens daily - I don't want you to assume that you're going to make HUGE profits right away with social media, although it's possible. The reason being; social media is a daily process of adding, commenting, direct messaging, and repeating the process. I would say, depending on your consistency you should see results in your sales with in the first 2 days - 1 week.

3. Social Networking is about Connecting - in order to pull 105 targeted prospects to your business in less than 2 hours, like I did, you need to connect with your prospects. Really talk to them. Ask them about their business, the results they are looking for from their business, and what they would like to see more of on the web. Why is this so important? Because these Social Butterflies are your opportunity buyers. It doesn't matter what you think, it matters what they think. And if they aren't thinking about you, then you have a big problem on your hands, but if implement these tactics I've told you, they will appreciate that and want to talk to you more.

4. Social Networking is about the experience - if you've joined sites like Twitter you have an opportunity to experience some of the hottest trends in your niche, as long as you follow the right people, make sure you tell your list about them. In social media, never think about "giving away to much info" the reason being, your network will look at your info and say "wow, if this person is giving away so much for free imagine their e-book or service." Now not only did you get a product buyer, but in most cases you got an opportunity seeker as well. 95% of people who view you in this light will want to join you in your opportunity.

5. Lastly, social networking is about Fun - As Perry Belcher once put it "View social media like a party." These words couldn't hold more true. No one goes to social media sites to buy, they go on eBay or Google to buy. If you want to sell, go to those sites, if you want to build your list and build your following, go to social media sites. I'm sure you know the power of a relationships, don't you? Relationship building is key. You never know who you are meeting. You can be a "newbie" to social media marketing and implement these tactics and be viewed as an expert instantly. You will people who do not know these tactics and help them build their list online for free.

 By Eyan G Edwards

Information Marketing and Social Media Combo The Secret to Sell More Info Products

Information or content based marketing has always been a dependable internet marketing tool for sellers around the world. A lot of people doing business online prefer to use it in their traffic generation campaign because it's one of the most effective ways to target specific group of people or qualified prospects. With the advent and with the increasing popularity of social media marketing, your information marketing campaign can now be made more powerful.

Since the Google Panda update, more and more article directories lost their amazing page ranking leaving only few reputable sites in the World Wide Web. This could be a bad news for people who rely heavily on article marketing as this would mean less exposure for their articles. But there's no need to fret; with Facebook, Twitter, and other social media networks, you now have more channels to use when distributing information in the online arena.

You'll be happy to know that Google and other search engines pay close attention to articles and other content that are making headlines on social media networks. So, if your topics are "trending" on these portals and if your articles/blog posts were often used by people on these sites as resource materials, you can be assured that you'll be noticed by search engines.

Below are some tips and techniques on how you can make information and social media marketing combo work for you:

1. Quality and not quantity. Gone are the days when you can run away with mediocre content. With Google's panda update, there's no way to top the rating game than giving out high quality content to your potential clients. This means giving these people useful, unique information that they will not be able to find on other blogs or website.

2. Great topics. If you want to be part of "what's trending on Twitter and Facebook", you have to talk about something that is pretty explosive; something that will really generate attention. Most of the time, online users will be drawn to what you've written if you're revealing secrets that they'll find useful or if you're giving them how-to guides and information that they'll usually have to pay for.

3. Patience. It's important that you have a truck load of patience when doing information marketing using social networking sites. You can't just post your articles on the walls of your prospects and expect them to give you the kind of response that you're looking for. You need to find ways on how you can pique their curiosity or how you can get them to talk about your topics.

4. Do not advertise too soon. The key to getting what you want here is to earn the trust of your prospects before you tell them that you want to sell them something. Provide answers to their questions or help them solve their problems first. Through this, you'll make a lasting mark on their minds. Strive to earn their trust and then later on, subtly introduce your info products and communicate your unique selling preposition - Believe me; that's the only way to make a sale in the online arena.

 By Sean R Mize