Social Media Marketing - Free Internet Marketing For Home Based Business

Are you looking for free Internet marketing for your business? If so, by reading this article you'll learn how social media marketing is the solution for you. Social media marketing is a method of free Internet marketing; the only cost is some time learning the how-to's of it all. Not only does this marketing method offer a dirt cheap way to market your business, it solves a host of other problems for the home based business owner, such as finding and connecting with a target market, overcoming social isolation, and finding networking opportunities. So begin saving your pennies by reading here.Building a home based business without much cash is a challenge. It's hard to find customers when you can't pay for the traditional splashy advertising. Heck, paying for a simple yellow page ad when there are now twenty different yellow page books is a financial impossibility! You know there has to be a way to keep your business afloat without breaking the bank, and you have heard a little about free Internet marketing for your business.

Social media marketing offers a budget friendly solution for your business. Bottom line: it is a dirt cheap way to find customers and entice them to visit your online business centers (i.e., website, blog, or contact page). Social media is the network of sites like YouTube, Facebook, Squidoo, Twitter et al where lots of people are joining up to socialize and find good information.

I Have 50 Ways To Improve Your Video Business

1. Study the sales and marketing of successful companies. Production Companies are an obvious place to start. Less obvious are some of the large duplication companies. Many of them are experts at selling businesses on the benefits of video. Don’t steal anyone’s copy. Instead, develop your own sense of what makes compelling copy. Start by keeping a “swipe file” of outstanding sales letters and marketing materials you find. The one thing they will have in common is that they are aimed at solving a client’s problem.
2. It costs five times as much to land a new client as it does to resell an existing client. Keep in regular touch with every past client you’ve ever had. Send them birthday and holiday cards. Even the bad ones will often surprise you and reward you with referrals and more work. The list of your existing clients is the most valuable asset of your business.
3. When you sell production services, always sell duplication services, standards conversions and other add-ons. Dupe jobs, for instance, will continue earning profits for years after the production. You can farm out the duplication to one of the larger duplication companies and still make a good profit just for making a couple of phone calls.
4. When selling video services, you’ll find a lot of “tire kickers” who may honestly want a video for their business or agency, but who will never pay a fair price for it. These people are stealing your time and that’s just like reaching into your wallet and taking your money and credit cards. Move on to prospects who are ready and able to buy from you.
5. One of the most common mistakes made by businesses and sales people is that they talk too much about themselves and their business. The focus of all marketing and sales efforts must be on what the client wants. In a sales meeting, ask leading questions about the challenges of their business or non-profit and then listen carefully to their answers. Asking the right questions will give you all the ammunition you need to write the winning proposal.
6. An investment in marketing and selling your video services can be more profitable than investing heavily in equipment. Many producers have built successful businesses with only a phone, computer and some business stationery. They rent or subcontract everything else.
7. Use government-produced public domain footage like NASA shots, lightning, health care and thousands of other subject to give your productions extra value. For the cost of a copy, you can purchase some stunning footage to stretch a small budget into an impressive production.
8. If your home office meets certain requirements, you may qualify to deduct a percentage of your home expenses including: interest paid on a mortgage, electricity, telephone, garbage pickup, possibly even cable TV. Work with a good accountant to set your home business up the right way. You’ll be entitled to thousands of dollars of legal tax deductions.
9. Free publicity is more effective than paid advertising so start a regular campaign of writing news releases to area newspapers and business publications. Call first and determine who should receive your news release. Always send a cover letter addressed to the right individual, and proofread your materials again and again until they’re letter perfect. Use the proper press release format with a powerful headline.

The Top Social Media Marketing Techniques

You should utilize social networks to get visitors to your web site and bring in a lot more revenue. Check out this report to find out a number of tips with regards to social media marketing.

Build good quality profiles on different social networks. You'll want to prepare thorough descriptions of your respective goods and services as well as share diverse content material, which includes photos, video clips or video games. Make use of your logo and colorations reminiscent of your primary internet site for your layout. Be sure to add your own contact info and links to your site; these links really should be visible. Keep an eye on the number of website visitors you will get as a result of these links and do not hesitate to up-date them with hyperlinks to your latest discounts.

Post up-dates more than once per week. You might present links for the newest content articles on your own internet site or publish brief promotional messages relating to your special discounts. Posting pictures as well as videos is an excellent way of getting your current viewer's attention. Submit different versions while keeping an eye on which ones are the most clicked on and also shared to have a better concept of exactly what the viewers has an interest in. Prepare the up-dates before hand; you may need to post brand new written content two to three times every week at a time when people will tend to be on-line.

Persuade folks to have interaction with you. You can ask your audience to talk about their particular experience or ideas with you. It is wise to always be very considerate as well as professional dealing with your visitors, but social networking sites allow you to get to know men and women personally. This is an excellent opportunity to acquire a better understanding of exactly who your clients are generally and which issues they need to contend with. It is best to keep an eye on just what your friends happen to be sharing and even reward the customers that communicate with you. As an illustration, you could prepare a photo contest and ask individuals to present their own personal photographs of them with your merchandise.

Tell people you have company accounts for social networking sites. Bring it up when you meet with consumers as well as put hyperlinks onto your site. It's also possible to put hyperlinks in the signature of your e-mail. Persuade folks to go to your profiles and stay in touch with you by referring to limited offers and also